Originally from Scotland and now based in Brisbane, I'm a Creative Director and Brand Strategist with an international career spanning agency and in-house environments across the UK, New Zealand and Australia.
I specialise in building brand identity systems from the ground up, from creative direction and strategy through to the guidelines, templates and infrastructure that allow brands to scale consistently across global markets. I remain actively hands-on with design tools, bringing the practical advantage of a leader who can assess and direct creative output as well as step in when the work demands it.
My experience spans global brand rollouts, national advertising campaigns and retail marketing for brands including Envoyage, Flight Centre Travel Group, Helloworld Travel, IKEA, and Life and Unichem Pharmacies.