Envoyage is a brand under the Flight Centre Travel Group that services the independent franchise division. I developed the logo created into a successful brand that is now being marketed across both B2B and B2C channels - creating numerous brand assets for independent travel advisors who prefer to utilise the brand in their travel businesses as well as assets for the sales team to promote this offering to bring more advisors into the network. First, I developed a unique pattern using part of the Envoyage logo and included a tagline to the logo showing the connection to travel from both the B2B and B2C sides of the brand. I then created templates for all social platforms for the marketing team to utilise, EDM templates that could be customised, shop-front designs that have now been rolled out across WA and NSW as well as merchandise and a B2B website. Envoyage has now successfully launched in 5 countries and has been well received, with brand growth and recognition continuing to rise.