A selection of promotional work delivered at agency for arts, theatre and dance organisations across Scotland - each requiring a distinct visual approach suited to its audience and subject matter.
A promotional flyer for a children's theatre production, a playful mini-stage adaptation featuring penguins as the lead characters. The creative needed to capture the imagination of a young audience while communicating the warmth and charm of the production.
A flyer aimed at a young audience - the kind of children who are drawn to anything gross and gloriously revolting. The team made the call to print in neon ink, giving the piece the eye-catching energy the subject matter deserved.
Citymoves Dance Agency is an Aberdeen-based organisation offering dance classes, workshops and performances. Their DanceLive festival required a programme spanning six weeks of productions and events.
The supplied photography presented a challenge in quality - rather than disregard it, I made it a design decision. Converting all imagery to monochrome with a textured overlay unified the visual language across the programme, while bold colour strips introduced for each production title gave every event its own identity within a cohesive system.