FRANKiE4 is an Australian footwear brand built around the idea that fashion and foot health don't have to be a compromise. This work was produced for FRANKiE4 across three creative briefs, each testing a different dimension of creative and strategic thinking.
Before developing a single asset, I researched the brand thoroughly, studying the existing Instagram presence, campaign tone, content structure and in-store environment to ensure everything produced felt genuinely of the brand rather than adjacent to it.
An Instagram Story to introduce JULiA, a snakeskin ankle boot, to the FRANKiE4 community. I developed a five-frame sequence following the existing brand content structure, leading with personality and product introduction, moving through colour options and orthopaedic benefits. Closing with verified customer reviews.
The WORK IT campaign needed to move from digital into the physical concept store environment. The pitch proposed using the campaign's bold colour-blocked aesthetic as vinyl on the stepped display units, bringing the energy of the digital campaign into the retail space without competing with the product.